Björn Borg Spring/Summer looks 2010 with LUKE Worrall

People that still associate Björn Borg with tennis, have been missing out since 1997. Today his name has become a worldwide brand name for what you wear on or under your nose or on your feet. The new Spring/Summer campaign presents bright and colourful pieces to compliment sunny days. And regardless of the weather, with these outfits things are bound to get pretty hot!

Blonde models surrounded photographer Aitken Jolly during the shot in London. These included Ossian Jungergård and the popular LUKE Worrall c/o VIVA MODELS.

The scantily clad team then proceeded to tug on each other’s shorts from all directions. Click here to watch the ‘A Year of Colour’ making-of clip.